The Brisbane Broncos are thrilled to announce it has reached agreement with its three QRL Intrust Super Cup Affiliated Clubs for the next three years.
The Broncos will work strategically with Norths Devils, Souths Logan Magpies and Wynnum Manly Seagulls on a mutually beneficial basis across a range of key areas led by talent development, community engagement and commercial growth.
Broncos Interim CEO Neil Monaghan said the affiliate model helped strengthen the Club’s footprint across its Brisbane rugby league heartland.
“These three great QRL Clubs possess a combined 560 teams and almost 10,000 participants in both senior and junior teams,” said Monaghan.
“It makes sense for us to strengthen our long-term alliance with Norths, Souths Logan and Wynnum Manly on a range of levels in terms of developing talent and providing a pathway to the NRL, and helping invest in the game at a grassroots level.
“We are the Brisbane Broncos and strengthening our partnerships with these three local clubs for the next three years sends a strong message that Brisbane is indeed our heartland.”
Key points of the Broncos Affiliate Club model include:
- This strategic long-term alignment solidifies creates a nursery of male and female talent right across the city of Brisbane;
- The Broncos Commercial team working alongside all three Affiliate Clubs, developing commercial opportunities that extend across the NRL and NRLW Teams, Intrust Super Cup Clubs, and Junior teams;
- The Broncos will run fan activations at nominated Intrust Super Cup matches in 2021, providing rewarding experiences for grassroots supporters;
- The three Affiliate Clubs will also promote Broncos events and matches throughout the season;
Broncos Fans will also be able to keep up to date with the emerging stars via weekly Intrust Super Cup match reports that will feature across Broncos digital Channels.
Norths Devils CEO Troy Rovelli said: “The Devils are extremely excited to extend our alignment with the Brisbane Broncos for the next 3 years. The Broncos backing allows us to continue our development systems from junior football level to Intrust Super Cup.
“Their support of local Brisbane clubs goes a long way to strengthening the stability and growth of rugby league in Brisbane. We also look forward to an increased level of engagement between the clubs through media and game day activations.”
South Logan Magpies CEO Jim McCleland: “We are proud to continue the proud association and relationship built over six years with the Broncos in 2021. Through our affiliation we have seen players from our affiliate junior clubs offered a direct pathway into the NRL, without having to leave home to do so.
“Souths Logan Magpies will continue to work closely with the Broncos to ensure our two brands stand together, continuing to play a positive role in the Clubs and community we represent.”
Wynnum Manly Seagulls CEO Hanan Laban said: “The Broncos’ commitment to the Wynnum Manly Seagulls, Norths Devils and Souths Logan Magpies, is a strong endorsement of the great work each club is doing in their communities.
“It provides a clear pathway for aspiring junior players in our regions to develop and reach the highest levels in rugby league. In addition, the Broncos’ commercial support will strengthen our ability to promote our match days and partners, which improves the long term sustainability for each club.”